Our digital footprint was greater than any in Convention history. We reached 18 million views on Facebook alone, as well as over 4.5 million views on YouTube Live. Between our RNC 2016: Official App and Amazon FireTV app, we had over 100,000 downloads.
New look. Viewers at home could tune in to our 360° LiveStream & watch the balloons drop! http://bit.ly/29P8oQF
Everything is social. From our first-ever Snapchat account to our Digital Loft that included Instagram and Twitter experiences for speakers after they got off stage, we put a new emphasis on social at our Convention. Check out Eric Trump in the Digital Loft: https://twitter.com/GOPconvention/status/755953650850148352
Check out Instagram: https://www.instagram.com/gopconvention/
Buying local. We invested heavily in our efforts to get Convention news back to local markets. We grew our presence from one studio in 2012 to four so we could book GOP messengers from the easiest possible locations whether our surrogates were at Media Row, on the suite level of the Q or even on the floor of the Convention. We bought around the clock satellite time for live and live to tape interviews and fed b-roll and exclusive interviews to local stations who weren’t able to be in Cleveland, marking yet another Convention First.
Surrogate booking is king. We had a team of roughly 300 wonderful volunteers working from our Communications and Digital trailers to make all of this happen with many of them working specifically on booking. We booked GOP messengers on over 1,000 local TV interviews alone, not to mention hundreds of local radio interviews, over a thousand national radio and print interviews and hundreds of national television interviews. We also booked speakers for dozens of delegation events across the Cleveland area, handling everything from the booking to logistics and messaging. Did you see any of the team’s behind-the-scenes material on the balloons or this Bret Baier tour through the Digital Loft with our CEO?https://twitter.com/BretBaier/status/755050828281458689
Media Row makes history. For the first time in Convention history, we created Media Row, a creative space designed to give newsmakers a platform to cover our Convention. It was half the size of an NFL football field and hundreds of members of the media and Republican messengers conducted thousands of interviews. From Ben Carson to Governor Rick Scott, Congressman Marsha Blackburn, Ambassador John Bolton and Jerry Falwell Jr., it was the place to be. In fact, Media Row doubled the number of outlets from 2012— meaning more interviews and more audiences reached with our message here in Cleveland. Even a few of our Democrat friends like Dan Pfeiffer and Mo Elleithee made appearances. I’m guessing they’ll be telling their folks in Philly what they are missing. Check out our Media Row walk and talk here: https://twitter.com/GOPconvention/status/755450121576259584
Busy, busy - Did we mention Media Row looked like this 3 weeks ago?! https://www.instagram.com/p/BHNo9qDgT21/?taken-by=kakukowski
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- Jul 24, 2016
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